Why SiteSetter
A CMS built for sites you promote.
A general-purpose CMS is designed to publish content and leaves everything else to plugins. SiteSetter starts from a different question: what does a site need to make campaigns pay off? SEO, GEO, pixels, analytics, abandoned carts and AI all live in the core.
How you get each feature.
| Feature | SiteSetter | General-purpose CMS with plugins |
|---|---|---|
| SEO and GEO | Included: real-time score, structured data, sitemaps, IndexNow, llms.txt | Usually via an SEO plugin |
| Analytics | Built in, cookie-free, by source and campaign | Third-party service or plugin |
| Pixels and conversions | Included, with server-side Conversions API | A separate plugin for each platform, often paid for server-side tracking |
| Abandoned carts | On as standard in the shop | E-commerce plugin extension, often paid |
| AI | Asbarui Intelligence: copy, SEO, translations and themes | Third-party plugins or services |
| Multi-site management | SiteSetter Manager for agencies (coming soon) | Third-party management services, or logging in site by site |
| Content review | ContentOpt: the client asks, the agency optimises, with a before-and-after comparison | Approval workflows via plugins or email |
| Drag & drop editor | Included, responsive, with versions and drafts | Basic editor, page builder often third-party |
| Headers, footers and menus | Included, for every language | Depend on the theme or page builder |
| Multilingual | Included, with a separate URL for each language | Usually via a dedicated plugin |
| Newsletters | Included, with a block editor | Plugin or third-party service |
| Online shop | Included, switch it on when you need it | Plugin plus its extensions |
| Backups | Included, with off-site copies and restore | Plugin or hosting control panel |
| Updates | Backup first, automatic restore if it fails | Each plugin updates on its own |
| Themes | Complete sites with editor blocks, no PHP code | Design and page builder often separate, themes with PHP code |
This comparison describes a fresh installation. With the right set of plugins, a general-purpose CMS can do almost everything: the difference is how many components you have to choose, configure and keep up to date.
Who it's for
Made for people who invest in traffic and want to see it pay off.
Marketing agencies
Content requests with ContentOpt, client marketing calendars, commission on licences and a landing page for every campaign without waiting on a developer.
Freelancers
Hand over a dashboard your clients can use on their own, and work on the theme in HTML and CSS whenever a bespoke detail is needed.
Online shops
Shop, abandoned carts, newsletters and analytics in one place, so you can recover the sales that paid traffic brings all the way to the basket.
One licence, one site
Every site has its own licence, linked to sitesetter.it.
The licence unlocks updates and the marketplace. The site stays yours: database, files and content live on your hosting and can be exported whenever you like.
- One domainActivate the licence in Settings › Licence and it's tied to your site's domain.
- DevelopmentTest domains, such as localhost, don't use up a slot.
- RenewalReminders before expiry; free up the slot from the customer area to move a site.
- With hostingOn managed hosting plans, we install the site for you, with an SSL certificate and automatic updates.