Everything inside SiteSetter.

Every piece of content has a meta title and description, URL, keyword, social image, canonical and a short answer for generative engines, in every language. As you write, a bar checks the lot and gives you a score.

• Real-time checks: keyword, pixel lengths, headings, images, links, readability and GEO, with Google and social previews
• Structured data: business, site search, breadcrumbs, articles, products with offers, events, services and FAQs
• Readable URLs such as /en/autumn-sale/, automatic redirects when they change, and a 404 log
• Sitemaps by type and language, IndexNow on every publish, llms.txt and control over AI crawlers in robots.txt
• Site-wide SEO status on the dashboard: missing descriptions, duplicate titles, images without alt text

Built-in, cookie-free analytics: no visitor consent required. They show visits, pages, on-site searches, conversions and revenue, attributed to the right source.

• Separate sources: organic, AI engines, paid, social, email, direct and referral sites
• UTM campaigns with conversions and sales
• Google Analytics 4 and Search Console, connected with a step-by-step guide
• Dashboard covering visits, conversions, sales, campaigns and SEO alerts

Switch on platform pixels by entering their ID, with no code to paste in. They load only after consent. Key events are also sent from the server, so your campaigns receive the conversions that browser blockers would otherwise swallow.

• Pixels for Google Ads, GA4, Meta, TikTok, LinkedIn, Pinterest and Microsoft
• Standard events from browser and server: Meta Conversions API, GA4 Measurement Protocol, TikTok Events API, with deduplication
• Product feeds for Google Merchant Center and the Meta catalogue

Abandoned cart recovery is on as standard. Anyone who adds products to their basket and leaves the site gets a reminder to complete their purchase.

In many CMSs it's a paid extension. Here it's part of the shop, because it's one of the most direct ways to make paid traffic pay off.

Asbarui's AI works inside the dashboard. Your site doesn't talk to the providers directly: it sends the request to Asbarui Intelligence, which picks the best model for the job and returns a result that's ready to use.

• From a title and description: body copy, excerpt, meta title and description, URL, keywords and FAQs
• Translation of an entire piece of content into your site's languages
• Actions on selected text: improve, shorten, expand, proofread, translate, change tone
• Complete themes generated from a description, via Pages › Themes › Generate with AI
• No personal data: your site only sends the text to be worked on and your business profile

Clients ask their agency to review content before it goes live: copy, SEO, translation or images, with notes and a deadline. The revision comes back to the dashboard with a before-and-after comparison, and the client decides whether to apply it.

How it works for agencies

Build pages by dragging in theme sections and blocks. Double-click any text to edit it, swap images from the media library, and fine-tune colours and spacing in the Style panel.

• Separate previews and tweaks for desktop, tablet and mobile
• Versions and drafts visible to administrators only
• Editor role: clients change text, images and links without breaking the layout
• Direct HTML and CSS editing for anyone who knows code

A theme is a complete site in a single .zip file: pages, header, footer, menus, editor blocks, plus blog and shop templates. Install it in one step, then customise it in the editor. Change colours and fonts from Pages › Site style.

<!-- parts/header.html -->
<nav data-ss-menu="header"></nav>
<div data-ss-lang-switcher></div>
<a href="{{page:contatti}}">Book a demo</a>

Browse the theme collection

Catalogue, variants, basket, checkout, customer area, wishlist and reviews are all part of the CMS and use the same theme as the rest of your site. Newsletters get a block editor that drops in products from your shop with one click.

The marketing calendar brings together scheduled articles, newsletters and promotions, including those prepared by your agency.

Every piece of content has its own URL and SEO title in each language. The CMS adds canonical and hreflang tags and fills the sitemap with every alternate version. The dashboard speaks its user's language, too.

Manual or scheduled backups of your database, uploaded files and code, including to an external server via FTP, SFTP or S3.

• Updates downloaded only from sitesetter.it and verified before installation
• Optional automatic updates, with a backup first and an email to the administrator
• Rollback to the previous version if an update fails

Protection is built into the core and covers every admin page, including those added by plugins.

• CSRF tokens on every admin form and prepared database queries throughout
• Content HTML sanitised on the server
• Theme and plugin packages checked for paths, file types and fingerprint
• Roles with separate permissions for every section